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3 Reasons To Publish An E-Newsletter AND A Blog
With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.
1. A blog is not "email"
A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.
I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.
If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.
You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.
No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.
2. A blog is an instant publishing tool
A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.
Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.
3. A blog makes your site search engine friendly
Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.
By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.
OK, but are blogs a fad or a trend?
I love this question. Here's my answer:
Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:
1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.
2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)
Use a blog to extend the reach of your e-newsletter
My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.
Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.
If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.
Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.
Using RSS Feeds to Promote Your Website by Ralph Wilson
Quick explanation of RSS (from my article "5 key questions about business blogs")
Popular Blogging Tools
Blogger (free tool; now owned by Google)
Movable Type (software you install; it powers many professional-looking blogs)
TypePad (hosted version of Movable Type; easier to set up)
Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.
What Is an RSS Feed? (+Examples and Instructions for Getting Started) G2
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RSS Chief Mohan Bhagwat Who Had Once Denounced Social Media Joins Twitter News18
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Rahul Gandhi pleads 'not guilty' before Mumbai court in RSS defamation case for remarks on Lankesh murder case - Times Now
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When people have something to say, they come to Medium, where they can say it at length,â€ť a spokeswoman for the online platform said.
RSS Glasnost? Mohan Bhagwat turns accommodative even as political Hindutva grows more strident - Times of India
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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
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Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
How to become a science blogger â€“ your 4-step guide Nanowerk
We show you how to become a science blogger and set up your science news site in 4 steps.
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries Inequality.org
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
Congress vs Congress in Bhopal? Reinstate security cover of RSSâ€™ Bhopal office, Digvijaya Singh urges Kamal Nath - News Nation
Congress vs Congress in Bhopal? Reinstate security cover of RSSâ€™ Bhopal office, Digvijaya Singh urges Kamal Nath News Nation
Congress leader former Madhya Pradesh chief minister Digvijaya Singh on Tuesday said that it was not proper to remove security provided to the RSS office in ...
Thais Weiller's Blog - Bittersweet Game Design - The 'How' Gamasutra
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56% of Bloggers Spending 6 Hours on a Post Get Better Results Small Business Trends
In this recent study, bloggers were asked a range of questions, including the time, length and frequency of their blog posts. Here's all the blogging stats.
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Top CRM Blogs of 2018: Countdown, Part 1 CRM Buyer
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...
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Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
Chris Zukowski's Blog - The best slides I saw at GDC 2019 Gamasutra
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
'The concept of Hindu rashtra is not theocratic â€¦ It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic â€¦ It's an adjective of the nation, not an objective' Times of India
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The Importance of Being Refreshed: Why game jams can be a necessary distraction Gamasutra
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Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ? Gamasutra
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Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
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To Tame A Legal Issue: What Developers Can Learn From The Iron Maiden/Ion Maiden Trademark Lawsuit - Gamasutra
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What to Expect from Hearthstone in World Cyber Games 2019 Gamasutra
World Cyber Games, the â€śOlympics of Esportsâ€ť, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.
Vasburg E''s Blog - Don't Browse ArtStation Too Much Gamasutra
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Diego Ricchiuti's Blog - Troll Games - Design a golden path Gamasutra
Troll/raging games can teach us a lot about how to the design a golden path and how use it to motivate the players.
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3 months ago I released my first game - was it worth quitting my job to go indie? (+ detailed earnings report) - Gamasutra
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2 years ago I quit my job as an architect to pursue my dream of making video games. Now that the game is out, was it a good idea, financially speaking?
Sarah RobinsonYu's Blog - Mitigating Toxic Behaviour: 4 Lessons from Overwatch Gamasutra
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Ryan Darcey's Blog - Designing a Production Process: An Addendum Gamasutra
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Get A Blog Today!
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over.
The 7 Steps to Promoting Your RSS Feeds on Your Website
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What is a Business Blog?
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Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing.
Should You Get A Blog?
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Why Use RSS?
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Blogs As A Marketing Tool
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Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
Blogging Dollars in 7 Hours or Less
Need to make money fast, but you don't want to spend a single cent to establish an online business? Fret not, dear friend. You could actually start earning from the web with zero capital, zero obligations and zero risks! All these can be accomplished within 24 hours! Read on and I'll show you how.
Business Blogging: Where Do I Start?
The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
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