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Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#7: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
What Happened to Tagging? JSTOR Daily
A Farewell to Feministing and the Heyday of Feminist Blogging The New York Times
Farewell to the blog Politico
RSS is the greatest enemy of Hinduism Economic Times
RSS’s standardised Hinduism – Part 1 Economic Times
A return to blogs (finally? sort of?) Nieman Journalism Lab at Harvard
The eccentric economic ideology of RSS and BJP – Part 2 Economic Times
The eccentric economic ideology of RSS and BJP – Part 1 Economic Times
Blogs still among our best information Otago Daily Times
The RSS sutras for the twenty-first century Economic Times
The Rise and Demise of RSS Motherboard
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ Economic Times
3-Step Blog Strategy That Works: Storytelling, USPs & Sales Search Engine Journal
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that Economic Times
Fabian Fischer's Blog - Reward Fatigue Gamasutra
Best blogging platforms of 2020 TechRadar
Rising divorces a sign of justice, not arrogance Economic Times
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Emil Glans's Blog - On Monster Design Gamasutra
What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!) - Gamasutra
What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!) Gamasutra
On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success - Gamasutra
On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success Gamasutra
How to Overcome the 3 Biggest Blogging Challenges Search Engine Journal
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money Pittsburgh Post-Gazette
The how and the why of law blogs ABA Journal
RSS Feeds and How To Burn Them Business 2 Community
Growing Your Blog Using Email Marketing Business 2 Community
The Death of the Good Internet Was an Inside Job The New Republic
How to Use Guest Blogging to Build Relationships Search Engine Journal
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically Economic Times
My Own Personal Extinction Scientific American
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader Economic Times
The right and wrong lessons of Shaheen Bagh Economic Times
How to Build Your App without Any Programming Knowledge? WhaTech Technology and Markets News
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu Economic Times
A 3D View of How We Got Here Gamasutra
Neil Patel's Personal Blogging Advice and Why It Works? Customer Think
Michelle Deco's Blog - Why Games Matter Gamasutra
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs PRNewswire
BJP: Winning at What Cost? Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims - Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims Economic Times
Blog or Podcast: What Best Helps the Entrepreneur? Business 2 Community
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance Gamasutra
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl - Economic Times
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl Economic Times
Why All Of Our Games Look Like Crap Gamasutra
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The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Brief History of Blogs
So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media?I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I say the word 'geek' with complete affection - I'm one too!). Before business became inseparable from the computer, email or the internet, the academics and tinkerers were there first, kicking the tires and playing with the technology.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS for Bloggers
While syndication has many applications, we will deal specifically with its use for blog content and some technical information will be included at the end of this article.If you have any interest in blogs or weblogs as a publishing format, then you have undoubtedly come across the term R.
Amazing Information About Blogging
A few months back, at the ITEA conference I saw this guy sitting next to me typing constantly into his wireless laptop. He was making notes on what the speakers had to say, was finding relevant links and then hitting the send key - instantly updating his Web site.
Bad Blogs Have Got To Go, Blogging Could Be Really Cool If Done Properly
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
How to Use RSS for Free Targeted Website Traffic
RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business.
Google Does RSS
Has Google finally embraced RSS with their new XML powered Sitemaps program? Well, sort of, but it seems more like a hug than a strong impassioned embrace!It does use XML technology which allows for the crawling and updating of your site's web pages. You can even include your entire web site (all urls) with this indexing program.
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
How to Activate The Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps.
Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.Now for those of you who aren't quite up to speed on "RSS" here's the basic definition -- RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:* a blog helps your site to rank higher in the search engines; and* a blog expands your customer base.
Blogs are extremely hot right now. Everyone is starting them, and the more successful ones are driving unprecedented amounts of traffic and cash to their owners.
Top 10 Ways to Get People Online to Read Your Business Blog
There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life.
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
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