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5 New Internet Marketing Opportunities Through RSS
When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?
1. PODCASTING AND VIDEOCASTING
Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences.
Up until know, the internet was predominantly a textual channel. Adding audio and video to the mix, delivering both via RSS, goes beyond the basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizes the internet experience and gives your company a distinguishable face, while at the same time providing you with a media platform to convey your message so that it is easier to understand, see and feel.
Think about ...
--> Delivering press releases in audio or video
--> Sending your customers a personal video message from the CEO
--> Doing audio interviews to expand your reach and provide more content to your visitors
--> Delivering video demonstrations of your products
--> Using video and audio to demonstrate how your customers and readers can easily resolve various issues that you are helping them with
--> Delivering important messages to your readers, customers and business partners via a more personal audio experience, instead of using impersonal e-mail communications
--> And so on ...
In addition, Podcasting and Videocasting form the basis of new business models, giving you the opportunity to expand your product base to include these formats with higher perceived value.
Customer education & support are improved as well, since you can now demonstrate key product usage points via online video providing customer support content in a format, which can easily demonstrate everything you need to convey to your customers.
2. HIGH FREQUENCY CONTENT UPDATES
High frequency content updates, even on a daily or hourly basis, are now finally possible with RSS. No more need to hold on your important messages, news and other content for a week or even a month to include it in your e-zine --- with RSS you can update your content as often as you want/need, and your subscribers won't mind.
Appcasting goes one step further, giving you the ability to deliver critical software updates and patches to your existing clients, without them having to visit your web site every week to see if the much needed update is already available or not.
4. PRODUCT NEWS, RELEASES AND UPDATES
Product news, releases and updates are now finally possible in an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools to create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available.
As soon as your product portfolio changes, so does the content in the RSS feeds that your customers are subscribed to.
Just think of the following possibilities ...
--> The search tool is one of the most often used in larger web stores, giving your visitors an easy way to find the products they are interested. But the same search results can be delivered via RSS as well. Imagine your customer doing a search for one of your product categories, and then also receiving a link to the RSS feed for those very same search results, to find out immediately when a new product matching his terms is released or available for order.
--> This works for complex searches as well. If your customers are in the habit of searching for specific product categories, but only in a specific price range, you can deliver those very same results to them via RSS, but with a small twist as soon as a new product matching their terms, including the desired price, is launched, they are notified about it via RSS instantly. No need to visit your site again to do the time-consuming search; the release comes directly to them.
--> Of course, the same approach that many are already using for e-mail alerts can be used for RSS. Give your visitors a simple form using which they enter their criteria, and then give them access to an RSS feed bringing them product updates based exactly on their criteria. Why not just use e-mail? Because no one really wants more e-mail messages in their inboxes and no one wants to give away their personal information, while RSS is anonymous, doesn't require an e-mail address and is read when the customer decides he has the time.
5. PERSONALIZED CONTENT SERVICES
Personalized/customized database listings are quite similar to product updates, but relate to any kind of complex information you provide to your visitors, such as ?
--> Job listings
--> Real estate
Using RSS, your visitors can decide exactly what kind of »content« (in this case, an individual content item could be a new job listing) they are looking for and then have that content delivered directly to them, via their own personalized RSS feed.
And yet, all of these are just some examples of what you can do with RSS. The possibilities for new content delivery & business development models are quite endless.
For example, some companies are already giving their visitors the opportunity to track their FedEx, UPS and other packages via RSS feeds. Yet others are creating new services that allow you to receive critical information from an RSS feed to your mobile phone via SMS (such as getting an SMS notifying you that a new job matching your criteria is available). Yet again other sites enable you to keep track of when you need to return your library material, and even when your holds are ready and when they are about to expire, all this using RSS.
All of these are new business opportunities made possible with RSS, and each of them in a way improves lives of end-users, without placing a larger burden (more e-mail messages) on them.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa8
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What is a Blog?Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.
5 Secret Benefits That Bloggers Love And Enjoy
1: Building Trust RelationshipsBlogging allows bloggers to share their expertise and knowledge with a very large audience. Building a loyal audience is something that every small business owner would love to accomplish and bloggers are able to do this by simply sharing their thoughts using their business blogs.
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of visitors to your site. What most people don't know is that there are literally hundreds of ways to get free traffic.
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.
Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success
RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam! Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories.
Blogs Are About Getting to Know Yourself Better
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
Advertising in RSS Feeds: Are we risking disaster?
Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.
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