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The RSS Promise for Internet Users
The RSS promise for end-users is simple:
--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;
--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;
--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;
--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;
--> the ability to receive rich-media content directly to their desktops, including audio and video content;
--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.
These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!
To bring the point home, let us inspect some of the content services already powered by RSS.
LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER (http://libraryelf.com/)
Library Elf helps you keep track of your library accounts in one place and received reminders, such as what library material is due, overdue and ready for pickup. Library Elf uses the power of RSS to help you forget about your library accounts and instead be directly notified of the changes you're waiting for, directly to your desktop.
INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/)
Indeed.com provides its visitors with job seeking results from hundreds of sites and then makes the search results accessible via RSS feeds. Users can subscribe to individual search results, pertaining directly to their search keywords to be notified immediately new jobs are available.
FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/)
Flickr is the most popular photography management and sharing service on the web, enabling end-users to upload their photos and then make them available to their friends, associates and family through a wide assortment of content delivery channels, including RSS. By subscribing to individual Flickr feeds from their users, everyone can have direct access to the latest life experiences from their friends.
RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/)
rssCalendar.com allows individuals and companies to share their personal or group calendars with the rest of the world, letting everyone that matters know of where and what they are doing next, delivering this information via individual RSS feeds.
COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/)
Coupons.com brings the best deals and coupons to internet end-users, helping them save money by discounted shopping. As of late, they also started delivering coupons through RSS feeds, giving their subscribers direct access to their latest offerings.
PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)
PubSub.com is an amazing service that allows you to track practically everything going on around the world by matching your keywords with tens of thousands of online content sources, and enabling you to subscribe to your customized search results through customized RSS feeds.
RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS (http://rssauction.com/)
If you're a regular eBay user, you certainly want to keep track of new products available, which precisely match your interests. rssAuction.com helps users keep better track of eBay by giving them a tool to first create a comprehensive list of product requirements and then delivering the search result through an RSS feed. As soon as new products matching individual interests appear, the user is notified of that through his RSS aggregator, giving him the ability to start bidding immediately and without having to visit eBay every day to find the right products.
UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS (http://upcoming.org/)
From the Upcoming.org website: "Upcoming.org is a collaborative event calendar, completely driven by people like you. Enter in the events you're attending, comment on events entered by others, and syndicate event listings to your own weblog. As Upcoming.org learns more about the events you enjoy, it will suggest new events you never would have heard about."
FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL (http://www.feedbeep.com/)
Depending on who you are and your current life situation, many content alerts are critical for you. If you're looking for a job, you want to know immediately when a new one matching your precise interests is available, and so on. While RSS brings this information to your desktop, that might not be fast enough. Feedbeep.com takes internet content delivery one step further, by empowering users to have their critical content updates delivered from an RSS feed directly to their mobile phones via SMS.
RSS EMPOWERS CONSUMERS
The one thing all of these RSS-based or RSS-empowered services have in common is that they empower consumers.
They empower them by getting the content that matters to them delivered directly to their desktops or online content aggregators, but still giving them the power to unsubscribe within moments of not being satisfied with the content they are receiving.
Even more so, these services empower consumers to create social networks and easily share their information with their friends, family and associates on a large scale.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of ĽUnleash the Marketing & Publishing Power of RSSę, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11
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Blogs are being used on a more consistent basis due to their simplicity and accessibility to the public.A Blog is defined as a recurrent, chronological journal of personal thoughts and web links.
RSS Feeds Can Increase Your Sales
RSS feeds are reshaping how we access information online. In the past, when you wanted to know when your favorite information site had some new information on it, you had to go visit the website, wait for it to load, get distracted, etc.
The Best Marketing Tool For Your RSS Feed and Its Free
Do a search on Blogs on Yahoo and you get 236 Million Results.A Yahoo Search on RSS yields 558 Million Results.
Podcasting vs. Blogging
The US Navy blogs. Larry Kudlow of CNBC blogs.
How to Activate The Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps.
How To Display RSS Feeds on Your Website
Your RSS Feed Might Look Like Spam
RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it's no wonder that a trail of RSS feed spam is following in the wake.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
It Really Is Simple RSS
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another.I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.
How Bloggers Are Making Thousands of Dollars From the Google Adsense Affiliate Program
There is no doubt that the Google Adsense program for publishers and site owners is one of the most successful affiliate programs anywhere. There is increasing evidence that many bloggers have managed to find the right formula to make thousands of dollars every month from little more than a handful of blogs with carefully created and compiled content.
Blogging will Soon Take Over the World
In recent years, it's been pretty obvious that "blogging" (Web + Log = Blog) has simply taken over the internet.Early blogs were first used by creative (bored?) indivuals, and larger news companies.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
RSS Latest News - Blogging or Blagging?
The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of the acronym. An RSS tool is one that can deliver the technology where it is required.
The Idiot's Step-By-Step Guide To Blogging for Profit
Blogging is easy, blogging is fun. And what's more?it can help your business in a lot of ways.
The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Should My Home Business Have a Blog?
It's fair to say that blogging has taken the Internet by storm over recent years. And it's no surprise that today there are hundreds of thousands of new blogs being launched every day.
The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.
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